PasadenaNow Outsources Local News Coverage UPDATED

Yes, you heard that right. Our very own Pasadena Now has outsourced its local news coverage to India. No, I kid you not. The news is spreading, fast (hell, it's already in Boston).

Before I launch into a curmudgeonly tirade about the downfall of local journalism, let's give James Macpherson a chance to make his point, as quoted by the AP:

James Macpherson, editor and publisher of the two-year-old Web site pasadenanow.com, acknowledged it sounds strange to have journalists in India cover news in this wealthy city just outside Los Angeles.

But he said it can be done from afar now that weekly Pasadena City Council meetings can be watched over the Internet. And he said the idea makes business sense because of India’s lower labor costs.

"I think it could be a significant way to increase the quality of journalism on the local level without the expense that is a major problem for local publications," said the 51-year-old Pasadena native. "Whether you’re at a desk in Pasadena or a desk in Mumbai, you’re still just a phone call or e-mail away from the interview."

That's true, to a certain degree. The type of journalistic coverage Macpherson is talking about really could be done by someone in another country, largely because their "coverage" often consists of little more than glorified press releases and parroting of the local media.

To be sure, there's a lot of good work that can be done online. Lord knows the majority of our information comes to us online and we depend upon the web as invaluable research tool. But there are clear limits to using the internet to report on local news and politics.

At the least, it would be very difficult to understand the issues Pasadena faces, from a development perspective, without having your feet on the ground, without walking the streets of Pasadena. To understand why Robin Salzer and Jacque Robinson both emphasized neighborhood security in their campaigns, it helps a lot to walk up and down the streets north of the 210, just to get a feel for the neighborhood. And it's difficult to imagine anyone being able to offer original content on the renovation of Pasadena's City Hall without ever being able to visit.

Of course, that's not to stay that the state of local journalism in Pasadena and the Foothill Cities is just hunky dory. If anything, McPherson's decision demonstrates that the opposite is the case. Expectations for local reporting are such that it's not beyond the pale for him to hire someone in India. And as the proliferation of a local blogosphere demonstrates, from the Claremont Insider to your very own Foothill Cities, there are a lot of folks who want more.

Local journalism is entering into a tumultous transitional stage. From part-time bloggers like ourselves to the full-time efforts like Pasadena Now to the Pasadena Star-News, everyone is trying to figure out just what niche they can carve out, how they can contribute to local news coverage and debate, and (perhaps most importantly) how they can make a buck. How it will end up is anyone's guess, but we certainly doubt that it will end up in India.

One final ironic note: from what we can tell, this eminently local story was picked up by, of all people, an Associated Press reporter—not the local press. In other words, as things stand the local media already often takes its cue from outsiders. We don't fault MacPherson for simply being logical given the sorry state of local reporting, but clearly this isn't carrying the ball forward—its simply accepting the sad state of the status quo.

UPDATE:
Props to Kevin Roderick for the link. As he notes, the AP report was also printed in the SF Chronicle, which reveals that "Associated Press Writer Matthew Rosenberg in New Delhi, India, contributed to this report." It also links to the original craigslist advertisement, which says:

We seek one to two 500-word articles each day Monday through Friday (depending on news that is occuring) PLUS two weekly in-depth Special Reports which focus on the City Council's weekly Council Meeting ... The Council meeting is televised on the Internet.
...
We do not believe that geographic distance betwen California and India will present unsurmountable problems, and that working together with you will result in your development of a keen working knowledge of this City's affairs. This will result in accurate and authoritative News reports.