Tuesday, May 08, 2007


Haven't you always wanted to visit "The Most Important Website on the Planet?" If you trust Bruce Sterling, now you can.

Some people have very high praise for WorldChanging, but our concern is with a single post. "LA Local Blogger Foster Kerrison" writes up the MyGo Pasadena initiative. What is it?

MyGo Pasadena provides commuters who take the Metro Gold Line from one of 3 stations in Pasadena an instant $500 rebate towards an electric bike, as well as a monthly cash reward based on the amount they use the bike to connect to transit – all towards the goal of demonstrating the value of these electric vehicles as new transportation options to connect to Metro Gold Line transit stations in lieu of the single occupancy automobile.

MyGo Pasadena is the first program in the country to provide incentives for connecting bikes to transit.

Okay. Okay. Okay. Let's think this one through. MyGo's going to be subsidizing the purchase of an electric bike (not just a regular bike), so you can ride your electric bike to the heavily subsidized light rail station nearby.

Then, you're commuting costs will be further subsidized, increasing the more you commute via the Gold Line.

So, even though light rail is already subsidized much more than the bus, you'll essentially get a free electric bike and have your Gold Line tickets even further discounted. Pretty soon they'll be paying you to commute!

Does anyone else see a slight flaw in this logic?

And yes, I did sign up for the program. Hey! It's a free electric bike and I'm on the Gold Line anyway; why not have someone pay me? Get on the government gravy train: it's leaving Del Mar Station. I'm only sorry that the program doesn't subsidize the purchase of old cars from the Balkans. They could call such a program, MyGo Yugo Pasadena.


Anonymous said...

Not a free bike, it's either half off or a third off depending on which bike you choose...but whatever...? I'd still rather get some exercise and bike for real.

Centinel said...

Okay, you're right, it's not a completely free electric bike, just s serious discount. Either way, it seems like some kind of strange sop for electric bike makers and a weird way to promote commuting. Like you said, why not just ride a normal bike and get some exercise? It's not like Pasadena is San Francisco...

Miss Havisham said...

Ok, to be honest I like the MyGo Yugo thing better.

The MyGo bike idea has bugs to work out but I think it's a start.

The hike in fares coming soon may make a program like this one float. Or, the hikes will make riders take a hike to buy cheap cars.

Anonymous said...

With these bikes, you can get as MUCH or as LITTLE exercise as you want. You don't have to turn them on, in which case they ride like a normal bicycle (though heavier). Or if you're tired after a long workday or don't want to sweat, you can just hit the throttle and cruise home with little or no pedaling. I think the program is quite innovative and definitely solves the first mile/last mile transit gap.

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