Thursday, March 15, 2007

Azusa is not Boston (thankfully)

Just to remove any lingering doubts, one need only compare the responses to perceived bomb threats. A thoughtless geochacher caused some alarm recently in the closer city, reports Brian Day for the SGVT:

An In-N-Out employee called the Sheriff's Department after seeing a car drive up to the location, leave the metal canister on the ground and drive away, said Gurbada.

After evacuating the restaurant and nearby houses as a precaution, officials from the Los Angeles County Sheriff Arson and Explosives Detail announced the the 2-inch-long cylinder was harmless, and was merely a part of a game known as "geocaching," Gurbada said.
Okay, so they called the bomb squad, which may have been slight overkill. But consider what Boston did faced with the dire threat of viral marketing. Despite the fact that the ad campaign in question hadn't caused a reaction in any other major city, in Boston it "provoked the closure of major roadways and part of the Charles River, and mobilized local and federal law enforcement."

In Boston, snarls on the Charles. In Azusa, "the incident lasted about two hours." Bravo, Azusa.

Of course, if this had happened in Glendora, one can only imagine how many juvenile females would be arrested.

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